Kotler, Philip <br/><br/>
Marketing management/5e 

 - 5th ed. 
 - New Delhi  Prentice Hall of India  1984 
 - xxi, 792p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0876923546 
<br/><br/><label>Subjects--Index Terms: </label>Marketing programs  Product strategies 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT