TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management/5e
SN  - 0876923546
U1  - 658.8 
PY  - 1984///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing programs
KW  - Product strategies
N1  - Includes index
ER  -