Kotler, Philip <br/><br/>
Marketing management  analysis, planning and control/3e 

 - 3rd ed. 
 - London  Prentice Hall of International  1976 
 - 528p. 
<br/><br/><label>Subjects--Index Terms: </label>Strategic management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT