Ramaswamy, V.S <br/><br/>
Marketing Management/2e 

 - 2nd ed 
 - delhi  Mac millan India ltd.  1990 
 - xx, 624p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM