Ramaswamy, V.S. <br/><br/>
Marketing Management  planning, inplementation and control 

 - 2nd ed. 
 - New Delhi  Macmillan India ltd.  1990 
 - xx, 624p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM