Ramaswamy, V.S <br/><br/>
Marketing management/2e 

 - 2nded 
 - Delhi  Mac millan India ltd  1990 
 - xx, 624p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM