TY  - BOOK
AU  - Smilansky, Shaz
TI  - Experimental marketing: a practical guide to interactive brand experiences
SN  - 9780749457167
U1  - 658.827 
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Branding
KW  - Target marketing
ER  -