Kapferer, Jean-Noel <br/><br/>
New strategic brand management  creating and sustaining brand enquity long term/4e 

 - 4th ed. 
 - London  Kogan Page  2009 
 - xv, 560p. 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Subjects--Index Terms: </label>Brand system  Management 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP