TY  - BOOK
AU  - Ind, Nicholas 
TI  - Beyond branding: how the new values of transparency and integrity are changing the world of brands
SN  - 0749442123
U1  - 658.827 
PY  - 2008///
CY  - London
PB  - Kogan page
KW  - Brand name products
KW  - Business choice
KW  - product management
ER  -