Gelder Sicco Van <br/><br/>
Global brand strategy  unlocking brand potential across countries, cultures and markets 

 - London  Kogan page   2008 
 - xii, 260p 
<br/><br/><label>ISBN: </label>07494421312 
<br/><br/><label>Subjects--Index Terms: </label>Export marketing   Planning  Marketing management  
<br/><br/><label>Dewey Class. No.: </label>658.827  / GEL