TY  - BOOK
AU  - Gelder Sicco Van
TI  - Global brand strategy: unlocking brand potential across countries, cultures and markets
SN  - 07494421312
U1  - 658.827 
PY  - 2008///
CY  - London
PB  - Kogan page 
KW  - Export marketing
KW  - Planning
KW  - Marketing management
ER  -