Kelley, Eugene J. <br/><br/>
Marketing planning and competitve strategy 

 - New Jersey  Prentice Hall, Inc.  1972 
 - xi, 132p. 
 - Prentice Hall foundations of marketing series .
<br/><br/><label>Subjects--Index Terms: </label>Marketing policy   Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.801  / KEL