Adams, James R. <br/><br/>
Media planning/2e 

 - 2nd ed. 
 - London  Business books Ltd.  1977 
 - xiv, 232p. 
<br/><br/><label>Subjects--Index Terms: </label>Media planning  Media research 
<br/><br/><label>Dewey Class. No.: </label>659.111  / ADA