McDonald, Malcolm <br/><br/>
Marketing accountablity  how to measure marketing effectiveness 

 - London  Kogan Page  2009 
 - viii, 293p. 
<br/><br/><label>ISBN: </label>9780749453862 
<br/><br/><label>Subjects--Index Terms: </label>Marketing-management 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCD