Blattberg, Robert C. <br/><br/>
Database marketing  analyzing and managing customers 

 - New Delhi  Springer Pvt. Ltd  2010 
 - 871p. 
<br/><br/><label>ISBN: </label>9788184893847 
<br/><br/><label>Subjects--Index Terms: </label>Database marketing 
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / BLA