Berson, Alex <br/><br/>
Building data mining applications for CRM 

 - New Delhi  Tata McGraw-Hill  2000 
 - xxvii, 510p. 
<br/><br/><label>ISBN: </label>9780070402737 
<br/><br/><label>Subjects--Index Terms: </label>Data mining  Decision support system 
<br/><br/><label>Dewey Class. No.: </label>658.812  / BER