LUck. David J...(et-al) <br/><br/>
Marketing researhc/5e 

 - 5th ed. 
 - New Delhi  Prentice hall of India  1978 
 - xvi, 522p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Management 
<br/><br/><label>Dewey Class. No.: </label>658.83  / LUC