Sengupta,Subroto <br/><br/>
Brand positioning/2e  Strategies for competitive advantage 

 - second edition 
 - New Delhi  TMH  2010 
 - xiv,300p 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Subjects--Index Terms: </label>Branding  Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN