TY  - BOOK
AU  - Smith,Paul Russell
TI  - Marketing  communication/5e: integrating offline and online with social media
SN  - 9780749461935
U1  - 658.84 
PY  - 2011///
CY  - London
PB  - Kogan pages
KW  - Marketing Channels
KW  - Integrated Marketing
KW  - Social Media
ER  -