Rao, Vithala R. <br/><br/>
Analysis for strategic marketing 

 - New Delhi  Pearson education  2008 
 - xiii, 514p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131701607 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Strategic marketing  Market segmentation  Market forecasting 
<br/><br/><label>Dewey Class. No.: </label>658.802  / RAO