TY  - BOOK
AU  - Rao, Vithala R.
AU  - Steckel, Joel H.
TI  - Analysis for strategic marketing
SN  - 9788131701607
U1  - 658.802 
PY  - 2008///
CY  - New Delhi
PB  - Pearson education
KW  - Marketing
KW  - Strategic marketing
KW  - Market segmentation
KW  - Market forecasting
N1  - Includes index
ER  -