Biswas, Supriya <br/><br/>
Relationship marketing  concepts, theories and cases 

 - New Delhi  PHI learning  2011 
 - xvii, 406p 
<br/><br/><label>ISBN: </label>9788120339835 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Customer relationship management  Cross selling  Up selling 
<br/><br/><label>Dewey Class. No.: </label>658.834 5  / BIS