Kotler Philip <br/><br/>
Marketing management  a South Asian perspective/14e 

 - 14th ed. 
 - New Delhi  Pearson  2013 
 - xxv, 595p 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management  Marketing insights  Customer satisfaction  Delivering value  Brands 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT '2013'