TY  - BOOK
AU  - Kotler Philip
AU  - Keller Kevin Lane,
AU  - Koshy Abraham
AU  - Jha Mithileshwar
TI  - Marketing management: a South Asian perspective/14e
SN  - 9788131767160
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Marketing management
KW  - Marketing insights
KW  - Customer satisfaction
KW  - Delivering value
KW  - Brands
ER  -