Bearden, William O <br/><br/>
Handbook of marketing scales  multi-item measures for marketing and consumer behavior research /3e 

 - 3rd ed. 
 - Los Angeles  SAGE  2011 
 - xiv, 603 p. ;  29 cm. 
<br/><br/> Published in cooperation with the Association for Consumer Research. 
<br/><br/><label>ISBN: </label>9781412980180 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Research Scales- Marketing Consumer behaviour- research 
<br/><br/><label>Dewey Class. No.: </label>658.83  / BEA