TY  - BOOK
TI  - Harvard business review on reinventing your marketing
T2  - The Harvard business review paperback series
SN  - 9781422162552
U1  - 658.802 
PY  - 2011///
CY  - Boston
PB  - Harvard Business Review 
KW  - Marketing
KW  - Customer relations
KW  - Branding
ER  -