Holt, Douglas B. <br/><br/>
How brands become icons  the principles of cultural branding  

 - Boston  Harvard Business School   2004 
 - xiii, 265 p  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>1578517745 
<br/><br/><label>Subjects--Index Terms: </label>Brand name products Branding- (Marketing) 
<br/><br/><label>Dewey Class. No.: </label>658.827  / HOL