TY  - BOOK
AU  - Holt,Douglas B.
TI  - How brands become icons: the principles of cultural branding 
SN  - 1578517745
U1  - 658.827 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School 
KW  - Brand name products
KW  - Branding- (Marketing)
ER  -