TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781591396192
U1  - 658.8/02 
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
ER  -