Winning in Asia strategies for competing in the new millennium
- Boston, Harvard Business School 2004.
- ix, 261 p. 24 cm.
Contents: Asian competition : the next round -- Asia’s business heritage : benefits and baggage -- Stepping up to the Asian productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia’s new reality.
0875846203
Business enterprises --East Asia International business enterprises --East Asia. Competition, International Industrial management