Williamson, Peter J.

Winning in Asia strategies for competing in the new millennium - Boston, Harvard Business School 2004. - ix, 261 p. 24 cm.

Contents: Asian competition : the next round -- Asia’s business heritage : benefits and baggage -- Stepping up to the Asian productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia’s new reality.

0875846203

Business enterprises --East Asia International business enterprises --East Asia. Competition, International Industrial management

658.009 5 / WIL