Cateora, Philip R. <br/><br/>
International Marketing/13e 

 - 13th ed. 
 - New Delhi  Tata Mcgraw-hill  2011 
 - xxxi, 888p    
<br/><br/>   
<br/><br/><label>ISBN: </label>0071156739 
<br/><br/><label>Subjects--Index Terms: </label>International Business  Export marketing  Marketing - International  
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAT '2011'