TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.
AU  - Salwan, Prashant
TI  - International Marketing/13e
SN  - 0071156739
U1  - 658.848 
PY  - 2011///
CY  - New Delhi
PB  - Tata Mcgraw-hill
KW  - International Business
KW  - Export marketing
KW  - Marketing - International
ER  -