Velayudhan, Sanal Kumar,
Rural marketing : targeting the non-urban consumer /2e
Sanal Kumar Velayudhan.
- 2nd ed
- New Delhi ; Thousand Oaks, Calif. : Response Books, 2012.
- 196 p. : ill. ; 23 cm.
076199565X 0761995668
India--Rural conditions.
Marketing- India Consumer behaviour- India India- Rural conditions
658.870 095 4 / VEL