Maclaran,Pauline <br/><br/>
The sage handbook of marketing theory 

 - New Delhi  Sage  2013 
 - 523p 
<br/><br/><label>ISBN: </label>9781446270516 
<br/><br/><label>Subjects--Index Terms: </label>theory--marketing marketing--theory 
<br/><br/><label>Dewey Class. No.: </label>658.800 30  / MAC