TY  - BOOK
AU  - Maclaran,Pauline
AU  - Saren,Michael
AU  - Stern,Barbara
AU  - Tadajewski,Mark
TI  - The sage handbook of marketing theory
SN  - 9781446270516
U1  - 658.800 30 
PY  - 2013///
CY  - New Delhi
PB  - Sage
KW  - theory--marketing marketing--theory
ER  -