Keller,Kevin Lane <br/><br/>
Strategic brand management 

 - 3rd ed. 
 - New Delhi  Pearson  2013 
 - 695p 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Index Terms: </label>brand--management management--brand brand--marketing marketing--brand 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL