TY  - BOOK
TI  - Journal of  Marketing Research  Vol.49 (1-3 & 6);Vol.50 (1 & 2): Vol.49 (1-3 & 6);Vol.50 (1 & 2)
U1  - 658.830 5  
PY  - 2012/// & 2013
CY  - Chicago 
PB  - American Marketing Association 
N1  - BOUND VOLUME      Vol.49 (1-3 & 6);Vol.50 (1 & 2)
ER  -