Kotler, Philip              <br/><br/>
Marketing management 

 - New Delhi  PHI  2005 
 - 729p. 
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / KOT