Linoff, Gordon S. <br/><br/>
Data mining techniques :  for marketing, sales, and customer relationship management / 
Gordon S Linoff, Michael J Berry. 
 - 3rd ed. 
 - New Delhi:  Wiley India Pub.,  2011. 
 - xl, 847 p. : 
<br/><br/> Berry's name appears first on the 2nd ed.  Includes index. 
<br/><br/><label>ISBN: </label>9780470650936 (pbk : alk. paper) 9788126534722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Marketing--Data processing.<br/>Business--Data processing.
<br/><br/><label>Dewey Class. No.: </label>005.65DM  / LIN