TY  - BOOK
AU  - Linoff,Gordon S.
AU  - Berry,Micahel J.A.
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 9780470650936 (pbk : alk. paper)
U1  - 005.65DM 
PY  - 2011///
CY  - New Delhi
PB  - Wiley India Pub.
KW  - Data mining
KW  - Marketing
KW  - Data processing
KW  - Business
N1  - Berry's name appears first on the 2nd ed; Includes index
ER  -