Schmarzo, Bill. <br/><br/>
Big data :  understanding how data powers big business / 
Bill Schmarzo. 
 - xxiii, 216 pages : 
<br/><br/> Includes index. 
<br/><br/>The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action. 
<br/><br/><label>ISBN: </label>9781118739570 9788126545452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence--Data processing.<br/>Big data.<br/>Business planning--Statistical methods.<br/>Data mining.
<br/><br/><label>Dewey Class. No.: </label>658.4/038