TY  - BOOK
AU  - Anderson,Kristin
AU  - Kerr,Carol
TI  - Customer relationship management
SN  - 007048631X
U1  - 659.113.25 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Management
KW  - Consumer behaviourism
ER  -