Boyd,Harper <br/><br/>
Marketing management   a strategic approach with a global orientation 

 - 3 
 - New York  Irwin / MacGraw Hill  1998 
 - xxii,547p. 
<br/><br/><label>ISBN: </label>0071154299 
<br/><br/><label>Subjects--Index Terms: </label>marketing   management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY