Dirksen,Charls J <br/><br/>
Advertising principels,problems and cases 

 - Illinois  Richard D Irwin   1978 
 - xviii,690p. 
<br/><br/><label>Subjects--Index Terms: </label>advertising as a management  industry  firm 
<br/><br/><label>Dewey Class. No.: </label>659.1  / DIR