TY  - BOOK
AU  - Dirksen,Charls J
AU  - Kroeger,Arthur
TI  - Advertising principels,problems and cases
U1  - 659.1 
PY  - 1978///
CY  - Illinois
PB  - Richard D Irwin 
KW  - advertising as a management
KW  - industry
KW  - firm
ER  -