TY  - BOOK
AU  - Lascu,Dana-Nicoleta
TI  - International marketing: managing world wide operations in a changing international environment
SN  - 8177223704
U1  - 339.5.012.23 
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - marketing
KW  - international marketing
KW  - operations
ER  -