Kotler,Philip <br/><br/>
Marketing management  an asian perspective 

 - Singapore  Prentice Hall  1996 
 - xviii,1055p. 
<br/><br/><label>ISBN: </label>0132548976 
<br/><br/><label>Subjects--Index Terms: </label>marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT;3