S H H Kazmi <br/><br/>
Advertising & Sales Promotion 

 - 2nd 
 - New Delhi  Excel books  2004 
 - xii, 633p. 
<br/><br/><label>ISBN: </label>81-7446-394-1 
<br/><br/><label>Subjects--Index Terms: </label>Sales Promotion 
<br/><br/><label>Dewey Class. No.: </label>659.1  / KAZ