Kotler, Philip <br/><br/>
Marketing management:  a south asian perspective/13th ed. 

 - New Delhi  Pearson Education  2009 
 - xlvii, 647p. 
<br/><br/><label>ISBN: </label>978-81-317-1683-0 
<br/><br/><label>Subjects--Index Terms: </label>Management-Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT