Saxena, Rajan <br/><br/>
Marketing management/4th ed. 

 - New Delhi  Tata McGraw Hill Education  2009 
 - xxix, 883p. 
<br/><br/><label>ISBN: </label>978-0-07-014491-0 
<br/><br/><label>Subjects--Index Terms: </label>Markiting management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX